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What makes a case management business run well, with Ali McNamara, AJ Case Management

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Notes to Episode

Ali McNamara takes us through her journey in case management, from working as an employee or an associate, to setting up a business, developing a specialism, putting support and wellbeing at the heart of the business, dealing with trauma and crises, responsibilities, work/life balance, authenticity, compliance, experience-sharing, and the future of case management itself.


AJ Case Management, case managers, employed, associate, autonomous, self-employed, specialism, brain injury, spinal injury, rehab, caseload, values, flexibility, mindset, CQC, compliance, wellbeing, trauma, PTSD, supervision, customer service, business model, business plan, pressure, vision, authenticity, integrity, challenge, BABICM, CMSUK, skill set, business plan, safety, moral compass, professional guidance, honesty, innovation, career portfolio, mutual respect, support, regulation, quality of life.

1:10 How did Ali get into Case Management?

4:18 Developing a specialism

6:18 Working as an associate

8:02 Choosing a way of working that suits you

10:18 Structure of AJ Case Management

11:12 Setting up the business and registering with CQC

13:29 Specialising in brain injury work

14:05 Developing the company

16:54 Having wellbeing at the heart of the business

18:40 Work processes

21:00 Capacity

23:24 Dealing with trauma and crises

27:18 Fostering a supportive welcoming atmosphere

31:16 Handling responsibility as a Director and work/life balance

34:43 Being authentic to yourself

37:42 The future of Case Management

40:16 Top tips

47:40 Sharing compliance experience and knowledge


4:47 “No case manager, if you’ve not done it before, will come with everything, so it’s about identifying where you want to develop.”

20:36 “You’re better to be a little bit quiet than completely overwhelmed. Making wise decisions about your working week is really important.”

45:06 “Don’t get hung up on one business model. Be innovative about the business you want to run.”

Guest: Ali McNamara, AJ Case Management

Presenter: Dr Shabnam Berry-Khan, Director of PsychWorks Associates

Editor: Emily Crosby Media